This week saw the launch of a webinar series offered by Bryant & Stratton College. Created for "current Bryant & Stratton College students, prospective students and anyone else interested in understanding how to use social media appropriately and effectively to advance their career," these webinars come free of charge, a recent Market Wire press release reports.

And Bryant & Stratton College has found a fine person to conduct these webinars. Career coach Kim Dority of Dority & Associates Inc. is at the lectern, distilling her many years of instructing professionals in effective career development into these pro bono video tidbits.

Both Dority and Bryant & Stratton College understand that, though today's higher-education aspirants are adept at making personal use of such social media as Facebook, Google +, and Twitter, they're perhaps less adept at making professional use of them. Insufficient appreciation of context and situation may lead aspiring professionals into committing potentially career-damaging indiscretions. By offering this webinar series, then, Bryant & Stratton hopes to address this issue early, before the stakes become higher.

The first webinar, which is entitled "Social Media Do's and Don'ts," distinguishes those social media platforms that most benefit a young professional's career. This awareness will allow young professionals to craft a personal brand that will grab employers' attention.

To follow is a second webinar dedicated to enumerating the virtues of LinkedIn, the most relevant social media site for professionals. From this webinar the audience will learn how to make best use of LinkedIn for optimizing the realization of their career goals.

That Bryant & Stratton College has offered these free webinars stands as clear evidence of its commitment to its students. After all, what self-respecting career college could consider itself a career college if it didn't help its students make the most of their anticipated careers? Perhaps it won't be long before such other industry giants as Walden University or Salem International University follow Bryant & Stratton's lead.